If you're a birth doula trying to get your website up and running, you're in the right spot, because I built a website template for birth doulas that does the hard part for you.
You became a doula to be in the room. To hold space for a mom doing the hardest, most powerful thing she'll ever do. To be the calm, steady presence when everything feels big and overwhelming. You did NOT start your business so you could spend your evenings googling "how do I add a contact form to my website" or burning through your savings on a custom site that takes three months to build.
And yet, here you are, needing a website. Because moms can't book you if they can't find you.
So let me introduce you to something I made just for you: the Birth Doula Showit website template. It's a beautiful, professional, ready-to-customize website designed specifically for birth doulas, postpartum doulas, midwives, and birth educators. And I'm going to walk you through exactly why it might be the easiest "yes" in your whole business.
A quick hello (and why I made this for you)
I'm Elizabeth, a top Showit Design Partner and mom of three. I've been making best-selling website templates since 2019, and over the years I've had the joy of working with so many incredible doulas, midwives, and birth professionals in my own pregnancy journeys.
Here's the part that makes this template a little different from anything else out there: I dreamed it up and designed it while I was pregnant with my third baby (who ended up being my dream home birth VBAC!). Birth, postpartum, and newborn life weren't just things I was thinking about, they were my actual life in that season.
I've had a birth doula at all three of my births - hospital, c-section, and home birth. I've worked with lactation consultants postpartum. I had midwifery care through my pregnancies. So when I sat down to design a website for a doula, I wasn't guessing at what your client experience looks like. I was living right in the middle of it, and I poured all of that (plus a ton of research and conversations with real birth workers — like my own midwife and doula) into every single page.
This template was made with heart AND strategy. And it was made for you! Truly so glad you landed here on my site!
What's actually included in the Birth Doula template
This is a full website template, not a one-page starter or a stripped-down add-on. You get everything you need for a complete, professional site, including a full blog that you can use now or save for later. Here's what's inside:
- Home page that makes a warm, trustworthy first impression
- About page to share your story and build that all-important connection with new moms and dads
- Services page designed specifically for doulas, with room for your birth support packages, training, certifications, and the details that actually matter to your clients
- Resources page where you can share things like recommended pregnancy books, hospital bag checklists, or other helpful client downloads
- Book a Call / contact pages so moms can reach out and get on your calendar
- A full blog setup (blog home, single post layout, and a 404 page) so you can show up on Google with helpful content
- Landing page, links page, legal page, and site credit page to round out a complete, polished website
You absolutely don't have to use every single page. That's one of the most freeing things about Showit, you can hide or delete anything you're not ready for and add it back later. Not offering discovery calls yet? Not ready to blog yet? Hide that page for now. Easy!
Why doulas love this template
It's the easiest website you'll ever edit
This template is built on Showit, which is a drag-and-drop website builder. No coding. No tech tears. No computer science degree required. If you've ever used Canva, Showit is going to feel really familiar and intuitive. You drag things, you drop things, you change the words, you hit publish. That's basically it.
It was designed for YOUR business specifically
So many templates out there are gorgeous but generic, which means you're stuck staring at a blank page trying to figure out what to even say and customizing it to death to make it work for your industry. Not here. I kept my signature structure and design quality, but I tailored the content much more specifically to birth work. There's already a spot for everything a doula needs to show potential clients, so you're not reinventing the wheel.
The filler copy actually helps you
I worked really hard on the example copy inside this template, and I mean really hard. The whole goal was to make it easy for you to customize, even if you're a doula and not a copywriter. So if you're thinking "I support births, I don't write website copy," I think you'll be pleasantly surprised by how guided it feels. You can use the prompts as-is, tweak them, or use them as a starting point. Either way, you're not staring at an empty screen.
It's built to help you show up on Google, ChatGPT, and Claude
This was one of my favorite parts to design. I asked myself, "If I were a birth doula, what would I need to rank for in my local area?" Local SEO works really differently than online-business SEO, so I leaned all the way into that. A lot of templates out there are heavy on pretty visuals but light on actual words, which makes it really hard to rank in search engines. This template is built with strong, thoughtful, keyword-rich copy that helps moms in your area actually find you when they search. And YES, I mean when they search on Google or if they’re asking ChatGPT for a doula in their specific area.
Lifetime support and a full training course are included
You are never on your own with this. Every template comes with lifetime access to the Showit Blueprint Course, where I walk you through how to use Showit step-by-step. Plus, my team and I offer in-house customer support. Showit has great support too, but sometimes it's just nice to get help from the person who actually designed your specific template.
How it works (even if you're not techy at all)
I promise this is simpler than it sounds. Here's the whole process:
- Buy the template. You don't need to set anything up first. No domain, no Showit account, nothing. Just purchase, and you'll get detailed instructions on how to install it.
- Install it. This is basically copying and pasting a code into Showit to load your template. That's it. Way simpler than the upload-and-download dance of WordPress.
- Customize it. Swap in your photos (or keep the stock ones), update the copy using my prompts as a guide, and adjust colors, fonts, and layouts as much or as little as you want.
- Launch when you're ready. You can keep your current website live the whole time you're building, then simply switch your domain over when your new site is ready to go. And I have resources to walk you through that part too. Or, if this is your first website, then same thing - just work on it, and it goes live to the public when you’re ready for it to!
A nice little detail: you can start with a free trial of Showit, so your only upfront cost is the template itself. You won't pay for Showit until you're ready to publish. You can even get a free month of Showit with my code ELIZABETH (no credit card required), which is the best Showit deal you'll find!
What about lactation consultants?
If you're an IBCLC (or a doula who also offers lactation support), I made a sister template just for you, the Lactation Consultant Showit template. It has the same easy-to-edit, SEO-friendly approach, but with a few pages tailored specifically to lactation work, like a pricing page and two About page options (one for solo practitioners and one for group practices with a team).
Both templates came out of the same season and the same heart for birth and postpartum work, so if you do a little bit of everything, you really can't go wrong with either one.
A special discount, just for birth workers
Because this post is specifically for my birth and postpartum people, I made a code just for you. Use code DOULA for 20% off the Birth Doula template or the Lactation Consultant template.
Frequently asked questions
What exactly is Showit?
Showit is a drag-and-drop website builder, which means you design your site visually by moving things around on the screen, no coding required. If you've used Canva before, it'll feel really similar. It gives you tons of creative freedom while still being genuinely beginner-friendly, which is exactly why I think it's the perfect platform for birth work businesses. You can update and customize your site yourself anytime without hiring a designer for every little change. (Here's more on what Showit is.) Also, for reference, this website you’re on now (my site!) is also built on Showit.
How much can I customize this template?
As much or as little as you want. You can change the photos, videos, words, colors, fonts, and layouts. You can hide or delete pages you don't need yet and add them back later. This is all done WITHOUT ANY CODING. The template gives you a strong, professional starting point, and then it's yours to make your own. Some people change very little and launch fast; others tweak everything. Both work beautifully. You can see all the templates in my shop here!
Can I leave in the stock photos and videos?
Yes! And I recommend it for a lot of them. Every image and video in this template is free stock photography and video that you're completely welcome to keep. I specifically chose baby, birth, and postpartum-focused visuals so they'd feel right at home on a doula's site. The idea is that you use your own photos where you have them, and the stock media fills in the gaps so your site looks complete and polished from day one. You can absolutely swap things out to personalize, but you never have to scramble for professional photos before you launch. And, as you attend more and more births (and have more photos to add), you can slowly change them out!
Do you offer any discounts?
Yes! Use code DOULA for 20% off the Birth Doula or Lactation Consultant template. You can also take my website personality quiz to get matched with your best-fit template plus a discount. And there are flexible payment plans (pay in full, 2-pay, or 4-pay) so you can choose what fits your budget. No matter which payment option you pick, your template is delivered to you instantly.
Can I use this template if I'm not a birth doula?
Definitely. While I designed it with birth doulas in mind, it also works beautifully for postpartum doulas, midwives, home birth midwives, birth educators, childbirth educators, VBAC educators, placenta encapsulation specialists, maternal health coaches, sleep consultants, and other wellness providers who support expecting and postpartum families. And even if you're outside the birth space but you love the vibe of the design, it can still work for you. If you're not sure it's the right fit, just reach out and we'll help you figure it out, and if you want to see all my Showit templates and add-ons, click here to shop!
How much support do you offer if I need help?
A lot, actually. You get lifetime access to the Showit Blueprint Course, which walks you through using Showit step-by-step with written instructions and video tutorials. You also get in-house customer support, meaning my team and I are available to help with your specific template. So between the course, Showit's own tutorials, and our direct support, you're well covered. You're never doing this alone.
Is there a guarantee if I change my mind?
Yes. I put the risk on me with a 60-day money-back guarantee. (See the full policy here.)
You support moms in birth. Let your website support you.
Your work matters so much. You walk with women through one of the most vulnerable, powerful moments of their lives, and you deserve a website that reflects that level of care and professionalism, without you having to spend weeks building it or a fortune buying it custom.
That's exactly what this template is for. It's designed to build trust with new moms, help you show up on Google, ChatGPT and Claude, and get you back to the work you actually love.
Check out the Birth Doula template demo →
Or shop now and use code DOULA for 20% off →
I can't wait to see how it serves your business. It's time to deliver your dream website.
