I'm – and I’m so glad you’re here.
I'm – and I’m so glad you’re here.
Elizabeth
I’m a template-making, design business-coaching, podcast-hosting, resource-sharing, Jesus-loving small business owner with a huge heart for helping others create a business and life they love.
my story
I’ve come a loooong way from the MySpace themes I used to design in middle school.
Entrepreneurship is in my blood.
I kept a notebook as a kid with all my genius and *original* (almost all of these things already existed) ideas, and my dad was an entrepreneur, so it seemed inevitable that I would have a business – I just wasn’t sure what that business would be.
When it was time to choose a major in college, I originally picked Nursing because I enjoyed science and everyone said it was a "good career choice". But I eventually realized that was not what I wanted to do, so I ended up sitting down in the career center at my school to take some tests and figure out what on earth I was meant to do.
Everything pointed to Design, Marketing, and Computer Science – so I enrolled in the Digital Media department (that I definitely didn’t even know existed before!).
After graduating, I landed a corporate job in advertising and design in Nashville. I also landed myself a husband – my high school sweetheart, Adam! – and we started building the newest chapter of our life together.
Newly married life was sweet, but my job was boring, unfulfilling, and soul-crushing.
"Am I cut out to work? Do I even like design?! Maybe I’m not supposed to like my job…"
After being told that it’s normal to hate your job (we won’t even dive into how messed up that is!), I decided I wasn’t after a “normal” life and I turned in my two weeks’ notice.
I felt like I was too young to do this on my own, but I was determined to find the right job for me. I applied for job after job, only to hear *crickets.* While job hunting, I turned to a combination of teaching yoga, babysitting, and freelance graphic design work.
I realize now I was never meant to have a “normal” job. It was always my path to be scrappy, make it work, and trust God in it all.
Slowly but surely, my freelance graphic design work ramped up until I realized I had a legitimate business on my hands.
It didn’t feel “official” until I launched my first business website in March of 2016, but once that was live, I never looked back.
Graphic design turned into website design, and when my calendar was booked out for months – I realized I needed to find a way to serve more clients. The Elizabeth McCravy Template Shop opened its doors in 2019, giving small business owners of all kinds access to gorgeous, strategic website templates to elevate their brand without the price tag of custom work.
And now I’m here – designing website templates, teaching other business owners through my courses, hosting my podcast, and helping the most amazing business owners build a brand and life they love.
"Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms."
1 Peter 4:10
My Fave Part of My Job is Helping You Grow Your Business
These resources are free, informative, and fun!
Not sure what your website style should be?
the website personality quiz
Ready to land more clients and close more sales?
the designer's guide to mastering discovery calls
Want to start a podcast, but need first steps?
podcast equipment guide
Want to start your work day with more intention?
morning journal prompts printable
THE FUN FACTS
Probably should have majored in criminology.
I’m an avid mystery novel solver (seriously – I have a color-coded highlighting system to help me solve the case!) and have seen every episode of Law and Order: SVU.
In a talent show, I would be cheerleading.
I cheered for eight years in middle and high school! I mostly avoid back handsprings now, and stick to signing my emails with “cheering you on.” (It’s safer at this age!)
Anyone who knows me knows I love Jesus.
My faith is super important to me, and I know I wouldn’t be where I am today without God’s grace and guidance. You'll hear me talk about my faith throughout all of my business content.
My happy hour order is chardonnay. Cheers!
Yes, I order wine like an old woman… it’s delicious.
One thing I’m most proud of is my family.
I'm a boy mom to a baby and a preschooler (with a third baby on the way!), and married 10 years to my high school sweetheart. I love our life together in Franklin, Tennessee!
ABOUT MY SHOWIT WEBSITE TEMPLATES
Life is too short to have a boring website
Back in the day, finding quality Showit templates that weren't tailored exclusively for the wedding industry was like finding a quiet moment with toddlers around. And let’s be honest, why did all those templates have to be so beige? As a designer working with everyone from coaches to copywriters, I saw a glaring gap in the market. My solution? Showit templates that weren’t just for wedding pros and embraced COLOR!
Little did I know, this little venture would transform into a million-dollar revenue stream, helping thousands of business owners worldwide bring their online visions to life!
I launched my template shop in the fall of 2018 with a simple mission: to serve more clients when my web design calendar was bursting at the seams.
I dubbed these vibrant creations “websites with personality” because they were fun, bright, and perfect for showcasing your unique business in a sea of sameness.
These colorful, personality-packed templates quickly caught on, and soon, people were clamoring for more.
Fast forward to today, and my shop boasts over 30 Showit templates, including full site templates, add-ons, and even Canva templates! As a designer with a keen eye for SEO, I ensure that your site isn’t just a pretty face but is also primed to be found on Google. And yes, the designs are not only gorgeous but are crafted by a pro marketer (hi, that's me!) to help you effectively market your business.
As a proud Showit Design Partner and a Top 15 Showit Designer, I’ve been honored with multiple design awards. But more than accolades...
My greatest joy comes from helping business owners like you create stunning websites that bring you and your family income through your business.
So, whether you’re looking to give your website a makeover or build a new one from scratch, dive into my shop and find the perfect template that feels just right for you. Let’s turn those online dreams into reality, one colorful template at a time!
shop templates
ABOUT MY online courses
Business advice that just makes sense
Growing up as the daughter of a high school teacher and a serial entrepreneur, education and business run through my veins.
As I built my own successful business, I couldn’t help but share what’s working for me (and what’s not!).
My podcast and online courses are my outlet for showing you how to build a business that allows you to be home with your kids while earning significant income for your family.
Want to build an in-demand brand and website design business? This course is your ticket! Truth is, it takes more than just design skills to build a successful design business. This course is THE business program for designers. You'll learn how to manage client projects, book clients seamlessly, market yourself, figure out pricing/finances, and so much more. As Mara put it, "Booked Out Designer has truly been the best course I have ever joined for my business.”
shop the course
This course sprang from my journey in creating a popular podcast and turning it into my #1 lead generator (and absolute favorite part of my business)! I'll teach you everything—from launching to scaling, organizing, and making your podcast a seamless part of your hectic schedule.
shop the course
And if you’re a fan of free goodies, check out The Breakthrough Brand Podcast! With hundreds of episodes, I dive into topics like design, marketing, finances, productivity, motherhood, faith, and more. Listeners say it feels like chatting with a girlfriend over coffee, and I promise it’ll become the best part of your week!
tune in
you'll wanna listen to these
let's get personal
These are some of my favorite personal-life podcast episodes and blog posts. I love sharing business strategies, but some of my FAVORITE content pieces are about everyday life and motherhood!
Here’s What My Life Actually Looked Like When I Was Starting My Business 9 Years Ago
How My Unmedicated Labor Turned into a Surprise (& Peaceful) C-Section
4 Ways To Bring God Into Your Business As A Christian Business Owner
Take a book
off my shelf
Business Reads
I read this in college, and it permanently altered the way I thought about work in the best possible way. This book will help you rethink productivity, retirement, and your life's work.
Some of the things I applied from this book are what allows me to now work just part-time and be at home with my kids!
If you want a less owner-dependent business, even if you never plan to sell, this book is a fabulous illustration in how to build a business that doesn't need YOU 24/7!
Although not a business book, this is a great read on hearing from God and putting God in the "CEO Seat" of your life and business.
This is a book I reference time and time again!
If finances, saving, and investing feel out of reach or confusing to you, this is your book. And... if you're sick of feeling like you can never just buy the $5 coffee because you're trying to save every penny, this book will give you a much needed perspective on enjoying money NOW, while also saving and investing for the future.
Just For Fun
Want to apply the Gospel to the mundane, every day parts of motherhood? This book will give you clarity on how your faith and motherhood go together.
This was the encouragement I needed in the newborn phase as a first time mama, and it's a book I frequently revisit!
This is one of my favorite reads... EVER. It is funny, romantic, thought provoking, and a tear-jerker!
This book will remind you to cherish every season of your life and appreciate the moment you're in.
This is such a PRACTICAL book on bringing holiness and Biblical rhythms into your family life from your marriage to bedtimes with your kids.
I took something practical away from every single chapter that we've applied in our household.
I read this with my book club, and it was everyone's favorite read out of over 30 books we've read together. (WOW, RIGHT?) It's a complex, engaging, and beautiful mystery worth the read!
My friends from Showit flew out to Nashville (in a snowstorm!) to create this fun video about me and my website design business.
Watch to hear me share my story, catch a peek of my super high-tech website planning tool (spoiler alert: I use a big piece of cardboard), and leave feeling inspired!
Looking for a Media Bio? I’ve Got You!
Elizabeth McCravy believes that smart strategy combined with plenty of personality leads to a thriving business. As a web designer, podcast host, course creator, and business educator, she spends her days designing gorgeous, strategic website templates from her home in Nashville. She shares all her business strategy tips and tricks on her show – the Breakthrough Brand Podcast, and she helps entrepreneurs grow sustainable businesses through her courses.
She’s helped over 1,500 business owners highlight their value and show off their skills through her collection of beautifully designed and easily customizable website templates, and she’s on a mission to help every entrepreneur create a strategic, personality-filled website. Elizabeth is a Showit Top Designer, Showit Design Partner, and a go-to resource for the online business community.
Elizabeth is also a wife, boy mama times two (with another baby on the way), and a believer. When she’s not teaching or designing, you can find her hanging out with her adorable kids and high school sweetheart husband, putting her certified yoga-teacher skills to work, or nose-deep in the latest mystery novel.
GET MY MEDIA KIT
Now that we’re friends… make sure you stay connected!
Subscribe and listen in each week as we chat about business, marketing, and entrepreneur life on The Breakthrough Brand Podcast
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