I'm a graphic designer, marketing strategist, and all around business-helper. I help people find the unique voice for their business and share it with the world. I live in Nashville with my hubby, Adam, where you can find me eating pizza, throwing a picnic party, or chillaxing with a good book.
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I’m Elizabeth (Fletcher) McCravy. Nice to meet ya!
I grew up loving art and expression. As a young girl, I loved sewing patterned pillows and creating “fashion designs.” I’ve loved being creative for as long as I can remember. As a teenager, I became interested in graphic and web design through designing MySpace layouts as a hobby. I ran a MySpace page where I offered free layouts for us teenagers to spice up our MySpace profiles. It was fun, but I never imagined this interest would go beyond a hobby. Looking back, what I did as a teen on MySpace for fun, is really similar to what I get to do now in my business. How special is that?
I entered college completely unsure of myself, my potential, and what I wanted to do with my career. I tried being a nursing major, psych, marketing, EVERYTHING. And, finally discovered the Digital Media major my college offered. It was the perfect fit for my skills and interests, and by my sophomore year, I had begun my design career doing freelance work with brands from Tennessee to California – all from a tiny purple desk in my dorm room.
In 2015, I married my high school sweetheart, Adam, and moved off to Nashville, Tennessee. Since I was a kid, I had dreamed of starting my own business, but I believed it had to be YEARS down the road. Definitely not right out of college. So, I got a job doing what I thought would be what DREAMS are made of at an advertising agency.
I quickly realized what I thought was my "dream" wasn't even close. I felt tied to my desk and chained to work I wasn't enjoying. I was just waiting for 5 o'clock to hit so I could get on with my "real life." You know how people say entrepreneurs would rather work 80 hours for themselves than 40 hours for someone else? Well, that was exactly how I felt. Although I was doing graphic design (which I love), I wasn't living within my passion.
I was stuck in the mindset that I was too young, too unskilled, and too new to the game to make it on my own if I were to start a business.
One day, I went all in and officially rejected the long-term job commitment I had been offered at work and put in my 30 days notice. I literally cried as I quit because, even in the moment, I felt like "What the heck am I doing?!" The day I put in my notice ended up being my last day of work. I went home that night job-less, but feelin’ kinda free.
After that, I picked up lots and lots of "odd jobs."
I started teaching yoga again. I baby sat. I dog sat. I house sat. (a lot of 'sitting,’ am I right!?)
My life at the time felt extremely unglamorous. I was ashamed that I was not using my college degree, and I was embarrassed that I left a stable, well paying job for no apparent "reason." When people asked me what I did for a living, it made me cringe. I was all around CONFUSED.
Before I knew it, along with my "odd jobs," I had a steady flow of freelance clients (for design and marketing) with no official "business" in place. I had landed a design gig for one of the largest events in Nashville and even got to work onsite for a month at a national restaurant chain assisting with their brand marketing.
At this point I was still contemplating whether or not I wanted to (or was even ready to) start my own business. But in reality, my business was there and starting whether I made it "official" or not. My husband, Adam, encouraged me to just go for it, and I did! (Thanks, Adam!) I worked tirelessly for a couple months and eventually launched my business!
The official business launch day was scary! I was worried about how I would be perceived by people I knew. Would people think I was crazy? Would anyone at all be interested in my services?
God had me right where he wanted me - humble, nervous, but totally going for it.
The initial launch was successful (I landed another client that first day!) and my business slowly grew and grew. Within 5 months, I was matching my income at my advertising job...and today, I have more than tripled it! After about 6 months, I quit my odd jobs and started working full time on my business.
I never would have imagined that I would be swapping business attire for yoga pants and a lengthy commute for a walk across the hall.
I am crazy for my husband, Adam. (He's really my secret ingredient to running this business!) We go wayyyyyy back. We met in middle school, and started dating in highschool.
I am saved by Jesus, and I live my life and make all my moves based on this fact.
I love the outdoors, although I wouldn't exactly call myself "outdoorsy." I'm a day hikin' kinda gal, and I love a good couple hours spent in nature!
I've been a Young Life leader for over 7 years, and I love being able to share the Gospel with high schoolers.
I became a yoga teacher in 2014 at the Asheville Yoga Center. During college, I taught hot power, ashtanga & restorative yoga. I still teach occasionally just for fun! Namaste!
I learned to love design via MySpace! In middle school, my sister & I ran a widely followed MySpace page where we offered free layout designs. I LOVED it. So, shout out to MySpace – you'll always hold a place in my heart!
I LOVE baking desserts - it's a hands on way for me be artistic! My favorite recipes are my cast iron pies, cookie dough cake, and sea salt chocolate cookies.
I am crazy for picnics. Take me to a vineyard, give me some cheese, bread and wine, and you will find a VERY happy girl.