I’ve designed SO MANY websites and brands for women in the coaching industry. I never set out to be a “life coach website designer” by any means. But, one website led to another, and before you know it, I’ve done over 11 custom brands and websites for coaches in just around 16 months. Plus, 30+ coaches have purchased a Showit website template from me for their coaching business. That’s a lot of coaches to be working with, and I love it!
Today, I want to honor some of these incredible female coaches. If I featured all of their websites here, this blog post would last forever, so we’re making it a shorter list. Here I’m showcasing some of the more recent coaching brands and websites I’ve designed. It’s fun too, because here you’ll see not just life coaches, but business coaches, career coaches, health coaches, yoga teachers, personal trainers, and so much more! These women are crushing it in their businesses. I’m proud of the impact they are making in our world. Even though I am not a life coach, I have personally benefited so much from the work coaches do. Plus, my early years as a yoga instructor give me an extra passion for anyone in the health and wellness space. So, let’s dive in!
1. Jena Viviano - Career Coach
Jena is a dear friend of mine, and a crazy talented career and business coach. Jena helps ambitious professionals become an irresistible hire and build their dream career. Sounds wonderful right?! She makes the job hunt fun, and finds crazy results for her clients. Together, we revamped her brand and website last year. Before, she had a DIYed SquareSpace site with no brand in place. After, she has a CLEAR website and brand that she’s truly proud of.
Here’s a little quote from Jena about our project: "Working with Elizabeth was the highlight of my year. I take great pride in the business I've created and I've often held off from involving other people because I fear they'll "screw up" what I'm trying to accomplish. But Elizabeth, she propelled me and gave me ideas that have only improved my business. I'm so grateful for the experience to not only be the recipient of her great work, but also to learn from her as a businesswoman. She's inspiring, talented and ON IT! I got giddy every time she sent me an update or shot me an email about next steps. It's been beyond seamless, ahead of schedule and eye-opening. I would pay her double what she charged!"
2. Dana Taft - Life Coach, Minister and Yoga Teacher
Dana Taft is a mix of all the things I personally LOVE. She's a yoga instructor (like me!), pastor, life coach, public speaker, and a mother and wife. She does it ALL. And, her new online home incorporates all the things she loves and does well into one beautiful website experience. If you’re a multi-passionate coach, then Dana’s site is one to see. I know it can feel crazy challenging to incorporate ALL of the things you do into one website, but we did it with Dana’s site. Her site is elegant, fun, and flow-y like a yoga class. Plus, her gorgeous brand images make a HUGE impact in the overall feeling of the website. (Tune into my podcast episode where I teach you how to get great website photos here!)
Here’s a little blurb from my interview with Dana: "Elizabeth McCravy is an authority in brand strategy, digital media, and design. She is not only a creative genius but an insightful business woman who will take your ideas and shape the into an interactive journey for you and your clients. The market needs more savvy professionals like her. She's no one-trick artist but is one with depth and character."
3. Laurin Seiden - Life Coach and Yoga Teacher
Laurin Seiden is a crazy talented life coach and yogi! She works with clients 1:1 and connects people to their ideal coach through her company New You Development. When we worked together, we combined it ALL under her name and one main website. Before working together, Laurin hadn’t had a website in a while since removing her last one that was out of date. Now, she has a website that can make the sale for her. Even before launching she booked a $1800 client who bought directly on her website when it wasn’t even finished! Now that’s a business win. 🙂
I love the bright colors and hot pink on her site. It’s feminine, fun, and a little fierce. Here’s what Laurin had to say about our project: "I highly recommend working with Elizabeth, even if you're not quite sure how it will all come together — it will! Elizabeth really guides you step-by-step with her systems. She makes sure she understands your needs, likes, and goals and integrates feedback so well. I love the final design and all the functionality! You'll understand the deeper meaning of what you're creating, be even more clear and confident in your messaging and skill-set and this new platform [Showit] will impact your business and bottom line."
4. Brooke Kalan - Life and Business Coach
Brooke is an incredible life and business coach who teaches on things like money mindset and manifestation! Her original website was a DIY-ed SquareSpace site that simply wasn't working for her business anymore or keeping up with all the growth she's experiencing. And, before working together, she had no official "branding" in place. We took Brooke's bold, "tell it like it is" personality and turned it into a really fun brand! On Brooke's new website, you truly get a taste for what it's like to work with her and who she is as a life coach.
Here’s a little bit from Brooke!
“Elizabeth is very thorough and I can tell that she wanted to make sure I didn’t just like what she created- she wants to make sure you LOVE it. As someone who isn’t good at tech things, I can say that Elizabeth will handle all the pieces that aren’t in your zone of genius, so that you can stay in yours and watch your vision and brand come to life. I’d highly recommend working with her!"
5. Lauren Zoeller - Life Coach, Yoga Teacher, and Wellness Expert
Lauren Zoeller is a fellow Nashville gal and podcaster! She’s a fabulous coach and yoga teacher with a deep and meaningful message to share. Her website is very different from Laurin with an “i’s” website, haha! For Lauren Zoeller, we went with an almost completely black and white look and let her photos do the coloring. When you think of a black and white website you might think “BORING”, but Lauren’s is anything but boring. 😉 It’s very chic, just like Lauren.
Here’s a little bit from Lauren about her new look: “Having an updated brand and website gives me a virtual voice. It allows others the opportunity to see exactly what I have to offer all in one place. I have been wanting to give my brand an authentic voice for a while now, and this updated look did just that! I believe this updated look will increase client revenue and will give me elevated credibility in the coaching industry. My website is now the launch pad for future collaborations and events.”
6. Shanella Kelly - Life Coach
This is the most artistic website of the life coach bunch, and I LOVE IT. Meet Shanella Kelly! Shanella is a life coach based in one of my favorite cities - Asheville, North Carolina. She worked as a counselor for years, then transitioned into coaching as well.
Her style is magnetizing, and she came to me ready to go with this beautiful, whimsical vision for her website. I was immediately obsessed and ready to try and create this vibe for her! The end product is a gorgeous website that truly FLOWS. The photographs are whimsical and adventurous, and the little details such as paint splatters, scribbles, and feathered photo-edges really make this website unique.
Here’s a longer quote from Shanella about our project!
“I invested the most money I ever have on myself and my new business! It was scary but I knew this investment would catapult my business forward. And I was DONE waiting to create my dreams! Working together, Elizabeth was soooo helpful about all things "new online business owner"! I was almost clueless and she guided me through what systems I would need in place to make my website work most effectively for me. Definitely beyond the scope of just a web designer; she was very generous with her knowledge.
Once we got into the creation process, she was very patient and understanding as I changed copy and added pages. Her attitude was always willing and open to my creative input, which I liked. I wanted to contribute to the creation process, she was just the one to execute it for me! I am very happy with the end result. To a person looking into working with Elizabeth, I would tell you to follow your intuition. If you are pulled to her for a reason, take a deeper look at WHY? She is a very talented designer and no matter what your vision, she can bring it to life! If you look at her past work, you'll clearly see she is able to greatly diversify her design. I would absolutely recommend her services to anyone wanting a gorgeous, unique website!"
7. Simply Defined Fitness - Personal Training
I feel like this post can’t be completed without at least one website from a template buyer! In addition to 1:1 work, I sell website templates that are perfect for life coaches. I could do an entire blog with literally over 30 websites if I were to show you all the template buyers who are coaches, but for now, I’ll show ya ONE. Meet Angel from Simply Defined Fitness! She’s a personal trainer and health coach based in Nashville. Her website was built using the Showit5 Reese template from EM Shop! She did a wonderful job customizing it, and then we did a Polish Session together to add the final touches.
I hope you guys loved this little life coach website inspiration blog! It’s fun to reminisce on these projects that I just LOVE. These are certainly not the only coaches I’ve worked with, but just a few to showcase for you!