I'm so excited to introduce to you Laurin Seiden's new brand and Showit website! Laurin is a super talented life coach based in Los Angeles and Aspen, CO. How fun is that?! She's also a Kundalini yoga teacher, and runs a company called New You Development where she matches people with their ideal life coach. She has years of experience and training, and that really shines through on her new website!
Throughout this project, Laurin and I exchanged many phone calls, voice memos, text messages, and video calls, and through it all her bright personality shines through. She has so much energy and light! It was fun to get to bring that all into one fun website!
Her website is BRIGHT and BOLD. We used hot pink, blue and black as the main colors. I was actually reluctant about this, but Laurin felt that these were her brand colors, so we went with it! And, I LOVE how it turned out! It's hot pink, but still beyond classy. My favorite page is her Testimonials Page. This page is filled with 20 raving reviews about Laurin's services. It was really fun to design. Although it's a page that's really "text heavy" — it's really interesting to read and explore!
This is one of the BIGGEST sites I've built in a while with over 34 pages! Whew! We did a lot of fun stuff like integrating a Shopify Lite Shop, Dubsado systems, and so much more. Laurin's site is set up now to where her website does a lot of the heavy lifting for her to book the clients and set up appointments. She even booked a $1,800 client passively from her website BEFORE we even "launched" it!
Let's dive into a little survey with Laurin about her new branding and website!
Q: How do you think this updated look will impact your business?
"I've already closed new clients I have never even met because of my new site. They've been able to pay and fill out their form directly which is saving me so much time and effort. I can't wait to keep learning all the new systems she's helped me set up so I can be much more productive and efficient."
(Yes, you guys... Laurin booked a $1,800 client that she didn't previously know from her website BEFORE we even launched it!)
Q: Did we successfully accomplish your design goals?
"Absolutely! When you're not quite sure what you want or if you even have the time to squeeze in another project, Elizabeth helped so much this wasn't even an issue. She gave me amazing guidelines, even had calls to discuss and help me with the content and she was really thoughtful about where things are best placed. I can't believe how well she designed my site (especially with how much content I kept adding). I loved working with Elizabeth. She's easy to work with, thorough, super organized and professional. I loved the feedback videos she uses to answer questions so everything is really clear. I learned so much throughout the process as well and was able to really enjoy having a new site and branding that can last me for years to come."
I also got to work with Laurin to help her plan a photo shoot for her new website! I LOVE how her photos in her home and around LA turned out! She and her photographer got such a great variety!
Here are a few more sweet words from Laurin...
"I highly recommend working with Elizabeth, even if you're not quite sure how it will all come together — it will! Elizabeth really guides you step-by-step with her systems. She makes sure she understands your needs, likes, and goals and integrates feedback so well. I love the final design and all the functionality! You'll understand the deeper meaning of what you're creating, be even more clear and confident in your messaging and skill-set and this new platform will impact your business and bottom line."
"You'll be blown away by Elizabeth's organization, thoughtfulness, and generosity. She really thinks through any place you could possibly need something and makes sure you understand how and where everything is."