I had the absolute privlege of working with my friend, Jena Viviano, to revamp her brand and website! Jena is a career coach and business strategist based in Franklin, TN (just a mile away from me!). Fun story... Jena and I met when a mutual friend of ours invited me to her "Breakfast Club" meet-ups for entrepreneurs. At this point, I wasn't involved in any networking groups or anything really to get me plugged in with other like-minded business people.
I started attending the Nashville Breakfast Club meet-ups and LOVED getting to learn from so many amazing ladies. Overtime, Jena and I became friends! I even designed the branding for The Breakfast Club last year. When Jena approached me about working together, I knew we would be a perfect fit. And, you guys, this new website of hers is DYNAMITE. (If I do say so myself!) Plus, Jena is certainly someone any of us business people can learn from! Even though she's a career coach, her website is FULL of value for the entreprenuer too!
Jena made creating a beautiful and fluid website feel easy because of who she is and because of the brand she has already built. Her new brand is elegant, inviting, professional, and totally FUN. I'm obsessed, and you should be TOO!
Now, let's dive into a little Q & A with Jena!
What’s your favorite part of your new branding?
JENA: I thoroughly enjoyed the process of figuring out my brand. For someone who is always the decision-maker, it was great having a partner come up with ideas for my business...and then me saying yes or no! Elizabeth did a fabulous job of communicated the professional, yet fun persona I was trying to emulate in my branding. It's made my life infinitely easier, my content more cohesive and I don't dread designing my content. It's a breeze now!
What’s your favorite part of your new website?
JENA: Can I say everything?! In all seriousness, I love everything about my website. Not only does it look beautiful, it tells my story really well. I take my personal brand very seriously, the services I provide seriously and wanted to make sure my message was communicated properly. Elizabeth did an AMAZING job listening to what I cared about and visually representing it on my website. I'm beyond thrilled. My favorite
page is actually my VIP day - so creative!
How do you think this updated look will impact your business?
JENA: Um. I will have 0 guilt charging the prices I charge. Heck, I may even raise them! Plus, when you have a brand that looks professional, it makes people trust you more. I can't expect people to value investing in themselves if I wasn't going to be willing to invest in my business. I'm expecting the ROI to be huge. If nothing else, I'm infinitely more confident in my skills, what I'm providing and how I'm presenting myself compared to my competitors.
"Working with Elizabeth was the highlight of my year. I take great pride in the business I've created and I've often held off from involving other people because I fear they'll "screw up" what I'm trying to accomplish. But Elizabeth, she propelled me and gave me ideas that have only improved my business. I'm so grateful for the experience to not only be the recipient of her great work, but also to learn from her as a businesswoman. She's inspiring, talented and ON IT! I got giddy every time she sent me an update or shot me an email about next steps. It's been beyond seamless, ahead of schedule and eye-opening. I would pay her double what she charged!"
P.S. You guys, Jena wrote an AH-MAZING blog post about the top 3 things she learned from rebranding her business! Definitely check it out if you want a peek into what this experience is like from the client's perspective. (Or, if you just want some business tips, because Jena knows what she's talking about!)
What is the best career advice you've ever gotten?
"If you aren't going to be your advocate - who will be?"
Being your own career advocate means investing in yourself, developing your confidence and knowing the value you can bring to a company. The most successful people are those who are their own career advocate.
What quick tips do you have for someone who is on the search for their dream career?
1) Be prepared for it to take time.
2) Networking is more effective and fulfilling than applying online.
3) For the love....please update your LinkedIn!
4) Download my freebies 🙂
August 16, 2018