Welp, here I go again – Speak Social Agency is now Elizabeth McCravy! As you’re reading this, you might be wondering why on earth I’d change my business name... because if you’ve ever changed your business name, then you know it’s A LOT of work. First, there’s legally changing it with government/taxes stuff, changing your email address, redirecting links so everything still works, straight up redesigning it all, and the list goes on…
But, let me tell you, this name change is coming after MONTHS of contemplation, hard work, and prayer. It’s certainly not something I’m doing on a whim, and I’m SO excited about this big shift. And, of course, none of my services are changing, just the name!
Here’s a little breakdown of the WHY behind my name change:
1. “Elizabeth McCravy” is where I’m headed, not “Speak Social.”
Yes, my name is Elizabeth McCravy, and although I adore the business name I had created for myself, at first the name “Speak Social” was kind of a place for me to hide. I thought I needed a fancy business name with the word “agency” in it to be legit. I thought I needed to be an “agency” to build a team. But, I was wrong about it all. Who I am, my personality, my skill set, are ALL huge parts of who my brand is, and I eventually realized that Speak Social was detracting from that. I started to feel held back by the name. The things I wanted to share MORE of didn’t really fit with the brand name I had created. So, I’m getting simple, and going for what I KNOW will work – my own name!
2. I want to eliminate all the confusion.
For a while now, I’ve been both “Elizabeth McCravy” and “Speak Social” in our online business world. Both are me, and the disconnect of which name I was going to go by started to get really irritating. I realized that often times people assumed my business name would be “Elizabeth McCravy” and telling them ANOTHER name to remember just felt unnecessary. On the note of being confusing, see #3…
3. I want a name that can grow with me.
If you’ve been with me through this entire journey, then you know that this is my second business name change. (A little embarrassing I know… this is the last time – promise!) One thing I’ve discovered through my personal journey, and through watching my clients, is that those early years of business are when you really figure out WHO you are. When I first started my business, it was a part-time gig that I was hustling hard to grow, and most of my income early on came from social media marketing work, not design. Over the years, I’ve shifted that! Although I still LOVE marketing, I’ve shifted to an a business that’s more of 80% design, 20% marketing. Basically, I’m a graphic design business, not a social media company. The name Speak Social, as you can tell, was often confusing.
So, cheers to CHANGE. I’m excited about stepping into this totally new place in my business, and I hope you can be excited along with me.
And this new website you’re chilling on has WAY MORE than just a name change!
Here are some of my favorite new goodies on the website:
- A quiz to help you discover the shifts you need to make to level up your business (I poured so much heart/soul/energy into this quiz! Go check it out – you won’t regret it!)
- An extensive guide to my favorite life and business resources
- A page all about my business coaching services
- More deets on the website template shop that is coming THIS FALL!
- Tons of new free workbooks and guides for you! (click that link to get the newest one all about Instagram!)
So, go check it out! Explore the new website, and most definitely take the quiz! I can’t wait to hear what you think!
August 10, 2018
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