I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday sale from someone who my products are not right for!
So, volume up for the story plus my tips for how to differentiate yourself and be less vanilla in your business!
LISTEN TO THIS EPISODE NOW:
“Don’t try to make a product for everybody, because that is a product for nobody.”
January 11, 2022