This we’re chatting about VIP Days for service providers, and how you can add this offer to your online business! A VIP Day is a 4-figure offer with a 3 to 5 phase process that’s done in a day or less. I’ve seen the coaching industry offering these for years, but did you know that you can offer this as a website designer, copywriter, virtual assistant, photographer, and about a gazillion other types of businesses?
Jordan Gill is an operations consultant and founder of Systems Saved Me. She helps overworked one-woman shows become streamlined solopreneurs. And, she teaches entrepreneurs like me and you how to create a VIP Day from your service or retainer work. I loved getting to ask Jordan #allthethings VIP Day. We really dive deep and get super practical here, so you can seriously start creating your very own VIP Day just from what you’ll learn in this interview.
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What a VIP Day is and is not.
Jordan defines a VIP Day as “A 4-figure offering that lasts 3-8 hours within a 24 hour period of time that helps a client through a 3-5 phase transformation or process.” She mentioned that the numbers included in this definition are really important because they are measurable and help you know if you are checking all of the boxes.
A VIP day is not a 1 hour power hour, ask me anything kind of day. Those Really great for other kinds of services. A VIP day is ideal for service providers who are taking their clients through a transformation. Jordan also says that just because you haven't seen your VIP day done before doesn't mean it's not a great idea.
What are the 3 types of VIP Days?
Backstage
You are not on a call with your client but they are basically reserving your time. This is ideal for designers or even systems work where you as the service provider just want to be in your zone and get the job done.
Blended
You are on the call the entire time with your client. This is a type of VIP Day that Jordan offers her clients when she is setting up systems. She says that she and her clients like to be able to see what is happening as she is building their systems out. They may not be able to replicate what she is doing immediately afterward, but it eases the integration of the client into their new system because they are familiar with it.
Bookend
You can do a call at the beginning or at the end of the VIP Day or both. This is great for service providers like Pinterest strategists or copywriters.
There are lots of services that can be done as any of these VIP Day types. It really isn't a right or wrong way, more just personal preference as well as preference of the client
VIP Days For Designers
Jordan says that if you are getting into extreme customization with your project, then that probably is not a good fit for a VIP Day. That’s okay! Not all offers will fit into a VIP Day. Websites can be much larger projects that really shouldn’t be done in one day. But there might be different kinds of offers that do fit in this VIP Day format for websites. A couple of great examples are sales pages and customizing templates.
Handling reschedules and cancelations
Jordan encourages any service provider doing VIP Days, to be honest with your clients if you have things come up. That is just part of life. She also says that her contract states that if her clients need to reschedule for any reason, then there is a fee.
She mentions that she has had to reschedule before and she decided to subtract the same fee from the total price for her client. This is part of creating a good relationship with the people you work with and taking care of your clients.
Pricing Your VIP Day
Jordan challenges us to take the monthly retainer rate and make that your VIP Day price. It might seem high to you but think of this as the “fast pass line” at Disney World. In any other industry, you will pay a higher price for things to be done quicker.
The same thing goes with VIP Days for service providers. In addition to this, Jordan and I both agree on the idea that time does not and should not equal a dollar amount. This is especially true in the VIP Day world. Your clients are paying for the end result, not the time spent.
Ultimately, Jordan says that you need to price your VIP Days at a rate that you can confidently say.
Preparing for your VIP Day
Jordan says that the pre-work that the client completes before the scheduled day of work is imperative for the work to actually get done. Because these days are a higher investment, clients tend to stay on top of getting you all of the information that you need to accomplish what they are paying you for.
It is really important to ask enough questions and relevant questions before your VIP Day and make sure you have all of the information you need early enough to prepare. Jordan says that if she does not have all of her pre-work completed 72 hours before the scheduled call, then it is an automatic reschedule.
Usually, this helps motivate the clients to get their work done and into you on time!
Getting started with VIP Days as a service provider
You might be thinking, yes! This sounds awesome. Now how do I get started? Jordan says that the first step is to understand the transformation you are promising in a tangible and intangible way. The tangibles are the actual things they are taking away from your day and the intangibles are the way they will feel after your VIP Day.
There are 4 tangible things that can come out of a VIP Days for service providers:
- Service
- Strategy
- Suggestions
- Solution
Tune in to the full episode to hear Jordan explain all of these different results. These are the things that sell your VIP Day offers for you!
I hope you have enjoyed this information all about VIP Days for service providers in this interview with Jordan! If you are offering VIP Days in your business already, tell me what you are doing! And how is it going? Maybe you learned something new from this interview that you are going to try! DM me on Instagram or send me an email at hello@elizabethmccravy.com.
Meet Jordan!
Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.
Episodes Mentioned:
Hear Elizabeth on the Systems Saved Me Podcast on episode #270 “The 5 Keys to a Money-Making Website Home Page”
Links Mentioned:
Listen to the Breakthrough Brand Podcast
Connect with Elizabeth on Instagram
Connect with Jordan on Instagram
Sign up for the Done in a Day Virtual Conference
Tune into the Systems Saved Me Podcast
August 24, 2021
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