It’s launch recap time! I just had a launch in my business of 2 new website templates, and these were a completely NEW type of product for me. Which means, who knows how it’s going to go, right? Spoiler alert: It was my biggest launch yet in every way. And, it was extremely far-reaching. We sold templates to women in 9 different countries and in over half of the states in the U.S. Amazing! And yes, it happened during the COVID-19 global pandemic, which I am so grateful to have had a successful product-release during.
I’m taking you behind the scenes of what it was like launching new products, what went well, and what didn’t go so great. This episode is full of great takeaways you can use in your own launches and in your business in general. I’m getting super specific and tactical as usual! So, let’s dive into recapping my biggest launch yet!!
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Search for episode 64!
Make sure to tune into the full episode for the whole recap!
Things that worked for this launch:
1. The Profits!
This was my biggest launch yet! Before launches, I always set “good, better, and best” goals. That’s my goal-setting method.
- Good is the bare minimum that it feels worth it to do.
- Better is more like the actual goal.
- Best is the stretch goal.
I ended up going $7,000 past my “best goal” and the launch overall brought in multiple 5 figures.
Due to the nature of my business, my products are evergreen, meaning they are always available to buy. So, when I launch I do a “cart open/cart close” vibe with things like bonuses and heavy promoting, but in reality, people can buy whenever!
So, if you’re thinking “Oh no! I missed the launch”, you actually didn’t miss the products. Check them out here! That being said, my “launch number” is for the launch week only, but the weeks following the launch, sales keep happening!
2. It was really inexpensive with high-profit margins.
It also was a really inexpensive launch. Like really inexpensive. Because I didn’t think mailing physical gifts was a good idea at this time, I offered digital bonuses. Because of that, the only cost was the time I put into making them.
I also didn’t really spend money on ads. Which I don’t think of as a good or bad thing. Listen to the full episode to hear me talk more about my thoughts on this!
But not really paying for ads also helped the cost be lower. When a lot of businesses talk about their revenue number after a launch it can often be crazy high, but if they spent so much of it on Facebook ads or joint affiliate partners or bonuses, what they actually made is much lower. I’m very aware of that and it was great that this launch was not that way.
3. People bought SO QUICKLY.
People bought so fast with this launch! It was amazing to watch. At least 4 people bought within the first couple of minutes. That means they looked over the sales page and quickly knew they wanted it or they didn’t even need the sales page to know they wanted it.
Since I was launching a new product, it was even more interesting to watch people buy so fast. Launching a new product can be really scary and you might start thinking “Wait! Do people want this?!” It felt really good to realize people were quickly decided YES!
I also pre-sold the new templates (1 of each style) to 2 incredible women. I have a tradition with my template launches where I always pre-sell something before it’s publicly released. I’ve done it every launch and it always feels like a good sign. The pre-sale always starts with someone seeing me talk about it on social media, then asking to buy early. People who buy early also never see the sales page for it.
Obviously, I’m all about great sales pages and I think the sales page for the Sales Funnel Kits is amazing. I’m obsessed with the copywriting on the page, but it is a whole nother level of product validation when people don’t need to see the sales page. So that was just a cool experience!
Listen to the full episode to hear the rest of the recap and learn more about what worked well with this launch AND what didn't work!
See the new website templates that I’m recapping launching
Connect with Elizabeth on Instagram
Blog Post: What I Learned From A Failed Launch, And How I Did It Right Next Time (My Thoughts On Turning Services To Products)
April 28, 2020
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