It's my 5 year business anniversary this week! March 29th, so the day before this airs, was the date I officially launched my business 5 years ago. And boy, am I grateful for this business! So to celebrate 5 years of business, I want to share with you 5 of the biggest business lessons I learned in these 5 years. There are so many lessons and so much learning obviously, but these are the things that truly stick out to me! And, these are the lessons that I hope you can learn as well because I believe these are the things that have seriously helped me scale and grow my business.
This episode is especially casual — seriously, what I would tell you if you asked me this question over coffee. And, I share some stories and chit chat along the way! I hope you will love this one and thank you for celebrating my business anniversary by tuning into this special episode!
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Preview
2 of the 5 business lessons I have learned in 5 years of business:
1. You can’t cut corners on customer service.
You’ve got to love serving your customers to build a successful business. People can NEVER become a number.
I see it all too often. This happens as your business grows and you have a lot of customers, so you don’t know everyone’s name. You don’t necessarily see every sale that comes through and you might have fewer 1-1 touchpoints.
The temptation could be there to just focus on money. But one of my best business lessons is that I’ve strived for being very customer focused even as things grow.
Here's what that looks like for me right now (it changes as your business grows):
- Celebrating every launch I’m tagged in on IG with the customer to cheer them on and get involved in their excitement.
- Offering customer support and really timely and helpful responses. Not just “here’s a link” type of responses.
- Gifting all US EM Shop customers with a physical gift in the mail after they purchase. Yep, we still do this! I’m really proud of it!! It adds a personal touch that matters.
- For my Booked Out Designer course launch, limiting the spots so that I can actually make an effort to know the designers in it and help them on a more 1:1 basis which you can’t really do when there are too many people.
- Praying for our customers - regularly and in a bunch of ways.
Caring for customers and not letting customer support and experience become an afterthought as you scale is so vital. You can’t cut corners here. And I don’t plan to ever! If anything, I’m trying to constantly level up in these ways!
2. Content creation will propel growth.
There have been many growth spurts over the years for my business. But a notable one was when I started creating content. Yes with this podcast, but also before that with blogging and since both of those things with social media and email marketing.
When you are saying something helpful that educates, inspires, and entertains people, it will help you grow your business.
So if you are struggling to book clients or sell your things, I would ask, “Are you creating content in any sort of way? Or are you just marketing your stuff?”
And again that can look a variety of ways and you can certainly start small - like with more social media posts to your Instagram feed, and move to more and more from there!
That’s a short one… but I’m including it because I think THAT has been one of the key business lessons for me!
Be sure to tune in to the full episode to hear the other three great gems of business lessons that I’m sharing with you in this episode! I would love to hear from you. What was your favorite lesson that you are trying to apply to your business now? DM me on Instagram or send me an email at hello@elizabethmccravy.com.
Episodes Mentioned:
- Episode 38: Turning 27 Years Old And Letters From My Future Self
- Episode 60: What I’ve Learned From Building A Successful Six-Figure Business In The Last 4 Years
Links Mentioned:
Listen to the Breakthrough Brand Podcast
Connect with Elizabeth on Instagram
