Starting a business can be really subtle. My business anniversary in the sense of when I made it “official” with a name and with a website was March 29th, 2016. But, starting my business felt much slower and more subtle than that. In reality, it’s closer to 4½  years since I started the process of starting my business. If you’ve listened to episode 1 of my podcast, then you know I worked in a corporate advertising setting for my first “real job” out of college. And, then I quit after like 3 months. I felt both excited about the possibilities ahead and crazy for leaving something that looked so good on paper. During college and while at my first job, I freelanced a lot. So naturally, once I left my job, I kept freelancing. While on the job search, I added in nannying, yoga, and dog sitting. All the random things! At some point in all of that, I decided to quit job searching and make my freelancing stuff into an actual business. Again, it all feels so subtle! It’s really a process, not a moment. 

But, the social media post I did on Instagram and Facebook to my friends and family announcing I was now “in business” happened 4 years ago. See below for a major throwback — this is the Instagram post from my original business announcement! Things have come a long way! (And my business had a completely different name and mission back then.) Fun fact: I booked a branding project on the day I announced my business launch!