This past month, I had the pleasure of working with Louise George on her brand and website update! Louise provides life and business coaching, hosts a podcast and YouTube show, and so much more. We took her previously DIYed brand and website, and turned it into something unique and truly represents her mission.
For the brand, we used calming, natural colors (my favorite!) such as purples, pinks, and light blues. We kept the symbol from her previous logo because it’s an important part of her brand, but we gave it a bit of a facelift! My personal favorite part of the brand and website is the way the videography and typography mesh together so well to create a website that truly offers an EXPERIENCE. Her coaching system is called “Wise, Wild, Wealthy” coaching. (Which I just love the name!) Upon entering the site, you’ll see this tagline in her beautiful brand fonts along with a stunning video. It’s inviting, captivating, and as you go deeper into the site, you uncover more and more about Louise’s awesome coaching programs.
Question: What’s your favorite part of your new brand?
Louise: “I love it ALL! You’ve done such an incredible job and I now really feel my branding and website truly reflect the work I do and all we're creating. Thank you!”
Question: What’s your favorite part of your new website?
Louise: “I am obsessed with this new site and received the most beautiful comment from a friend that perfectly describes how I feel ‘I love this site so much I want to live in it for a while.’”
Question: How do you think this updated website will impact your business (now and years down the line)?
Louise: “Oh, this is going to make a huge impact as not only is it a true reflection on my brand, work and life, it's packed full of content I've been building for years and will evolve with me now.”
Question: Were you surprised by any part of the project?
Louise: “I was just blown away by the level of detail and complete alignment with my vision. You're a creative genius and I felt so guided and supported by you through the whole process.”