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You Can’t Be Everything To Everybody: A Business Lesson From A Very Rude Email

How to Effectively Use Testimonials on Your Website - Breakthrough Brand - Elizabeth McCravy

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I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday […]


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