new year, new website sale!

Get 25% off ALL Showit templates & Profit Sheet with the code "NEWYEARNEWSITE" at checkout!

shop templates

You Can’t Be Everything To Everybody: A Business Lesson From A Very Rude Email

How to Effectively Use Testimonials on Your Website - Breakthrough Brand - Elizabeth McCravy

published on: January 11, 2022 

back to blog
Reading Time: < 1 minute

I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday sale from someone who my products are not right for!  

So, volume up for the story plus my tips for how to differentiate yourself and be less vanilla in your business!

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 151!

“Don’t try to make a product for everybody, because that is a product for nobody.”

A business lesson from a rude email.
Learn a business lesson from a rude email by Elizabeth McCravy.

Explore more Blog Posts by category:  Business, Entrepreneurship, Marketing, Podcast, Starting a Business

Share this post:

Affiliate Disclaimer: Some of the links used on this blog are affiliate links, which means I earn a small commission when you purchase after clicking my link or using my coupon code. This does not cost you anything extra, in fact, it usually saves you money! I only recommend brands that I have used myself and believe in. 

Become an email insider!

Get weekly tips and inspiration for building a business that aligns with your life.

Thanks for reading!

Time for an intro...

I’m Elizabeth – web designer, business educator, podcast host, boy mom, and devoted Jesus-follower.

My superpower? Helping you shine online and build a brand that turns heads. How do I do it?

With drop-dead gorgeous, strategy-packed website templates, the ultimate (seriously, ask our students) business course for designers and podcasters, and a podcast that’s equal parts insightful and relatable.

Oh, and a treasure trove of biz resources you’ll wish you’d found sooner. I’m living my dream job—one I built from scratch—and I’m here to help you build yours too!

Learn more

Get more when you subscribe to

Your relatable, always helpful and to the point podcast for women business owners 

Subscribe on Apple

Subscribe on Spotify