I had the honor of redesigning the brand and website for the West Tennessee Strawberry Festival! The week-long festival takes place every year in Humboldt, TN. I grew up in Jackson, TN which is just a short drive to Humboldt. Growing up I often went to the festival, so it feels totally full circle creating the new look now!
And, let me just be real with you, I LOVE THIS BRAND. It was so fun to create. The festival wanted to portray a fun, energetic vibe, while still maintaining the traditions of the festival (this is its 82nd year!). I think the hit the balance just right. And, I can't wait to see this new look in use at the festival for years to come!
Keep scrolling to see the brand + website, plus a little interview with the Strawberry Festival team!
Question: What’s your favorite part of your new branding and website?
Strawberry Festival: "I am so excited to roll out our new brand! The fresh, clean and up to date look our festival received is going to go such a long way in reaching the demographic we have set out to touch! We love the ease of navigation to the user on the website! Elizabeth really understood how important it was for our visitors to easily find our registration forms as well as highlighting what our festival is all about!"
Question: How do you think this updated look will impact the Strawberry Festival?
Strawberry Festival: "Oh wow, the possibilities are endless. We will have all new signage produced with our new look, we hope that those eye-grabbing looks will work to help us build our sponsor list and attract new visitors to our week of fun!"
Question: Did we successfully accomplish your design goals?
"Yes, we couldn't have imagined it ending as well as it did! We really did not have a lot of preconceived ideas of what we wanted the finished product to be, but Elizabeth easily navigated our wants to develop a brand board and what she felt like would be the best direction for our brand."
"We could not be more pleased with the work Elizabeth has done for us! She made the entire process easy while at the same time leaving us feeling she crossed every "t" and dotted every "I"! She made us feel like we were her only priority, asking us lots of questions and doing her own research on what our festival is all about! She was a perfect fit for the look and feel we were dreaming of! We hate to see this process come to an end because it really was enjoyable and not at all the huge undertaking we had thought we were diving into!!!"