Lauren Zoeller is a whole living life coach based in Nashville, Tennessee. She’s a passionate yoga teacher and fabulous business woman too! I had the pleasure of working with her to completely rebrand her online persona and help take her coaching business to the next level. Lauren’s look is very black and white - in the chicest possible way and it comes through beautifully on her new online home! My favorite thing about her new website is the sleekness of it. We used very little color (mostly just an off-black and white). This is SO different than most websites I build, which tend to be much more color driven. It was a fun challenge, and I think the confident, sleek look sums up Lauren perfectly.
As soon as you arrive on her website, you’ll find her brand statement animating in which so beautifully describes what she does, followed by a fun clip of Lauren doing yoga. On the website you’ll find details on Lauren’s 8-week group coaching program, 1:1 coaching options, her local yoga teaching schedule and workshops, her favorite products, and so much more!
I did a quick interview with Lauren to get her thoughts and feedback on her new look PLUS advice she has for business owners just like you!
Question: What’s your favorite part of your new website?
Lauren: “I am in love with how much my website reflects my personality. When I first came to Elizabeth, I had a limited idea of what I wanted my website to look and feel like. She was able to take my personality, thoughts and visions and make them into a website that pinned exactly who I am and what I can offer my clients. My website showcases that I am living my passion authentically and that is exactly what I help my clients to achieve.”
Question: What’s your favorite part of your new branding?
Lauren: “My new branding is a true representation of intimacy and confidence. I came to Elizabeth with the idea that I wanted something that exuded the intimacy of working with me one on one alongside the confidence of what you will achieve once you are finished. My logo and color scheme are a great representation of how she made this happen. My logo is a combination of my personal signature for my first name AND a confident font design that was created especially for my brand. The black and white color scheme fit perfectly into my needs showing the contrast of intimacy and confidence.”
Question: How do you think this updated look will impact your business?
Lauren: “Having an updated brand and website gives me a virtual voice. It allows others the opportunity to see exactly what I have to offer all in one place. I have been wanting to give my brand an authentic voice for a while now, and this updated look did just that! I believe this updated look will increase client revenue and will give me elevated credibility in the coaching industry. My website is now the launch pad for future collaborations and events.”
Question: What is your biggest piece of advice for a new business owner?
Lauren: “My biggest advice for someone who wants to do what I do is to get crystal clear on your WHY and exactly what is it that you have to offer. Knowing WHY you want to be in business for yourself and WHAT you have to offer your clients is crucial in attracting the right business. Your WHY keeps you going when days get difficult and your WHAT gives you clarity on how you can best serve your client.”
Question: Did we successfully accomplish your design goals?
Lauren: “Yes! My favorite part of working with Elizabeth was her ability to adapt and change what was created to fit my needs. She was always one phone call or text away and I never felt as though I was left out of the design process.”
“Working with Elizabeth was a JOY and easy breezy! When I first came to Elizabeth, I had a limited idea of what I wanted my brand to look and feel like. She was able to take my personality, thoughts and visions and make them into a brand that pinned exactly who I am and what I can offer my clients. My website showcases that I am living my passion authentically and that is exactly what I help my clients to achieve. Elizabeth is the perfect fit for someone who is looking to give their brand a voice! I would highly recommend using Elizabeth to clarify and bring your future vision to life.”