Recently Launched

website template shop

oh, you wanna know more?

design

business

marketing

my client work

personal

freebies

see my top biz resources

I'm Elizabeth - a brand and website designer, marketing strategist, and business coach. I help people find the unique voice for their business and share it with the world. I have worked with 100+ businesses for design, marketing and coaching. You can find me in Nashville, Tennessee with my husband, Adam! 

Hey there!

You DID IT. You have your perfect brand or website ready to go, and you are so eager to tell the world. Do you just post a screenshot of the new website on Facebook and call it a day? Or, do you prepare a carefully and strategically planned launch? I can tell you from experience, the second gets much better results. You just invested significantly into your new designs, it’s time to put that investment to work!  After watching many clients struggle to launch on their own, I began offering launch strategy as a service to my branding and website design clients - included in all packages. With this service, I plan and execute a 3 to 10-day launch to announce your brand and website to the world.

 

What’s a launch?

A launch is the way you are going to tell the world about your new brand, new website, or new ANYTHING. It’s strategic and intentional, and a good launch includes more than just a single post on Instagram.

 

Who do I Launch to?

  • Your social media followers
  • Your email list
  • Your brick and mortar customers
  • Your online groups (on Facebook, Linkedin, etc.)
  • Your friends and family
  • Your designer’s online following

 

So, how the heck do you do a launch? I’m going to walk you through my launch strategy process, so you can do the same for your business!

Pre-Launch Instagram Post for a client's new website!
Pre-Launch Instagram Post for a client's new website!

Day 1 and 2: Pre-Launch:

We all know YOU are excited about your new website and brand, but that doesn't mean other people are. With a launch, you can invite others to celebrate with you. Instead of just popping in with big changes, try teasing your audience that something new and exciting is coming soon. Ask them to interact with you and guess what it is, and invite them into the hype!

Screen Shot 2017-12-15 at 1.23.11 PM
Screen Shot 2017-12-13 at 1.56.59 PM

Day 3: LAUNCH IT:

I highly recommend using video to announce your new website and brand to the world. Studies show that video generates 1200% more shares than text and images combined. I like to create “launch videos” for my clients that showcase their new brand and website with some fun music. On average, my clients see an increase in over 700% organic engagement on their launch content versus daily posts on social media. Trust me, it works!

Roll all the new stuff out gradually throughout the day, or over the course of 2-3 days. Be sure to utilize ALL your following - don’t just stop after launching to one place.

Screen Shot 2017-12-13 at 1.54.23 PM

Day 4 - 7: Keep the hype going!

Now is the time to offer a celebratory discount or host a giveaway of your products or services. This will help you increase followers, get more traffic to your new website, and allow for exposure to more potential customers! Plus, it’s a way to give back to your amazing customers, who let’s be real, are the reason you even did the rebrand!

Day 8 - and on: Get in the game!

Now that the initial hype of your new brand and website is over, it’s time to keep rolling out consistent new content to your customers. Your launch can also be a “launching pad” for you to be more consistent with your online communication to your audience! So keep the good stuff flowing on!

4 Results From a Well-Executed Launch:

1. You can create excitement around your business.  

We all know YOU are excited about your new website and brand, but that doesn't mean other people are. With a launch, you can invite others to celebrate WITH you. By teasing that something new is coming, you create anticipation. Then, upon announcing, you can create excitement. Interesting videos and photos on social media also REALLY help with the excitement!

 

  1. You can educate and remind people of what you offer.

If you’re pretty inactive on social media or with your email list, a launch is a great opportunity to get back in the game.

 

  1. You can create more sales.

In the long run, a well-designed brand and website, WILL certainly equal more sales. But, to get the balling rolling, consider offering your customers and fans an exclusive giveaway or offer in celebration of your launch!

 

  1.  You can grow your following.

A launch is a perfect opportunity to grow your following! Here are a couple of examples how…

If you’re trying to grow your email list, announce the launch on to your email subscribers first, and tell your other followers to subscribe in order to be the “first to know”. “Subscribe to my email list to be the first to hear about our big changes this week and to receive an exclusive offer!”  

If you know me, then you know I LOVE social media giveaways. I love winning them and I love hosting them for clients. I have seen them be huge game changers for small business owners when executed well. Celebrating a launch could be the perfect opportunity for you to do a giveaway for your products or services.

How to launch your new branding and website design to the world. Announce your new website with strategy! Day by day how-to guide!

How to Launch Your New Brand and Website

December 15, 2017

blog home

  1. kristiporter

    December 20th, 2017 at 7:19 pm

    Good info and timeline!

  2. Ashley

    December 27th, 2017 at 3:13 pm

    Great read!

  3. Katrina

    December 27th, 2017 at 3:59 pm

    Great tips to know! 🙂

  4. Mary Kate Steele

    December 27th, 2017 at 7:17 pm

    This is so helpful and definitely something I will apply for my upcoming make over for my brand! I really appreciate you sharing this wealth of information and advice!! 🙂

  5. Chloe Belangia

    February 27th, 2018 at 5:53 pm

    Hi Elizabeth! I have a quick question about giveaways. In your experience, is there a sweet spot for how long a giveaway should be “open” for? How long is too long, how short is too short?

    Also, which engagement strategies do you think are most effect? (Tag 1 friend, Tag 3 friends, Like this photo, Follow @name, etc.)

  6. Moushumi

    September 17th, 2018 at 10:21 am

    Hey.. i am just about to launch my own website and i really loved your ideas to announce its launch.. i could use a little more help here.. can you please suggest on how to make these lovely videos that you have done?

  7. elizabeth mccravy

    September 20th, 2018 at 1:14 pm

    That is awesome, friend! Hope your launch is FABULOUS! I am a designer, so I use my design/video programs to make these. It’s a combination of QuickTime (a free screen recording app), Photoshop, and After Effects. 😉 It’s actually a little complicated to make, but I don’t believe you need a fancy video like that to have a super successful launch!

Leave a Reply!

Get on the Vip List!

Tips + resources every other Friday, exclusive freebies, and more! 

Explore more categories:  Branding, Business, Design, Starting a Business, Web Design

share this post:

Recently Launched

website template shop

oh, you wanna know more?

design

business

marketing

my client work

personal

freebies

see my top biz resources

I'm Elizabeth - a brand and website designer, marketing strategist, and business coach. I help people find the unique voice for their business and share it with the world. I have worked with 100+ businesses for design, marketing and coaching. You can find me in Nashville, Tennessee with my husband, Adam! 

Hey there!

COPYRIGHT © 2018 · ELIZABETH MCCRAVY, LLC.  |  WEB DESIGN & BRANDING BY ELIZABETH MCCRAVY  |  TERMS & CONDITIONS

@ELIZABETHMCCRAVY

Let's be friends, yo.