![SquareWhiteOrange SquareWhiteOrange](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/SquareWhiteOrange.jpg?resize=864%2C864&ssl=1)
![SquareWhiteOrange SquareWhiteOrange](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/SquareWhiteOrange.jpg?resize=864%2C864&ssl=1)
Head Up, Inc.
LOGO & BRANDING || GRAPHIC DESIGN
Head Up is a consulting and coaching service for organizations. The mission: “We cultivate leaders and teams to be high performing bad-asses by developing customized ways to bring out the best in each other and focus on what counts.”
For the branding, I used a bold orange and a giraffe as the symbol. The giraffe’s iconic feature is its long neck. Symbolically, this long neck represents reaching out, stretching, and elevating ourselves. Dream analysts believe that a giraffe in our dreams is a reminder that we are all powerful beings with remarkable potential to not only rise to a challenge but do so with grace and integrity. The giraffe represents long-reaching, far-seeing vision. With its head lifted as high as the treetops, the giraffe’s vision is focused on the horizon. Giraffes literally see a “bigger picture.”
![Business people joining hands Business people joining hands](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/HandsStacked-1.jpg?resize=960%2C640&ssl=1)
![Business people joining hands Business people joining hands](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/HandsStacked-1.jpg?resize=960%2C640&ssl=1)
![WhatWeDo WhatWeDo](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/WhatWeDo-1.jpg?resize=960%2C640&ssl=1)
![WhatWeDo WhatWeDo](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/WhatWeDo-1.jpg?resize=960%2C640&ssl=1)
![StephanieJuddc StephanieJuddc](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/StephanieJuddc.png?resize=393%2C374&ssl=1)
![StephanieJuddc StephanieJuddc](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/StephanieJuddc.png?resize=393%2C374&ssl=1)
WHAT THE CLIENT SAYS ...
“Working with Elizabeth has been lots of fun. She’s responsive and professional, but most importantly, she’s got a real, creative punch that makes whatever I’m trying to do SO MUCH BETTER!” - Stephanie Judd
![Business Card Mockup 11 (Free Version) Business Card Mockup 11 (Free Version)](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/Business-Card-Mockup-11-Free-Version.png?resize=960%2C640&ssl=1)
![Business Card Mockup 11 (Free Version) Business Card Mockup 11 (Free Version)](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/Business-Card-Mockup-11-Free-Version.png?resize=960%2C640&ssl=1)
![WomanTyping WomanTyping](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/WomanTyping.jpg?resize=960%2C640&ssl=1)
![WomanTyping WomanTyping](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/WomanTyping.jpg?resize=960%2C640&ssl=1)
![HeadUpBrandPreviewWood HeadUpBrandPreviewWood](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/HeadUpBrandPreviewWood.jpg?resize=960%2C1058&ssl=1)
![HeadUpBrandPreviewWood HeadUpBrandPreviewWood](https://i0.wp.com/elizabethmccravy.com/wp-content/uploads/2017/03/HeadUpBrandPreviewWood.jpg?resize=960%2C1058&ssl=1)