back to blog

published on: October 6, 2020 

The Financial Numbers Every Online Business Owner Needs to Track (But… That You Might Totally Be Missing!)

Reading Time: < 1 minute

There are so many numbers to track as a business owner that you’ll pay attention to when looking at the money from your business. In this episode, I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here. 

Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well!

A fast disclaimer on this episode: I am not a bookkeeper, accountant, or financial advisor. I’m a website designer! I’m sharing what is working for me in my online business. The advice I’m sharing here is specific to online service-based businesses, and I realize that not all types of businesses need to watch the same numbers. 

LISTEN TO THIS EPISODE NOW:

Subscribe & download the episode to your device:  Apple Podcasts  |  Spotify  |   YouTube  |  iHeartRadio

Search for episode 86!

What you’ll learn in this episode:

- The 2 numbers you need to pay attention to, but might be ignoring right now 

- What scaling my business and paying myself through scaling has looked like over the years 

- Why I hate “marketing math” - what it is, problems with it, and how you don’t need big revenue numbers to make a great living 

- Thoughts on paying attention to your money, even as a “non-math person” 

- Plus, 2 “life updates” in the beginning of this episode. Super fun! 

Don't miss these financial numbers that every online business owner needs to be tracking with Elizabeth McCravy on the Breakthrough Brand Podcast.

Learn more

My superpower? Helping you shine online and build a brand that turns heads. How do I do it?

With drop-dead gorgeous, strategy-packed website templates, the ultimate (seriously, ask our students) business course for designers and podcasters, and a podcast that’s equal parts insightful and relatable.

Oh, and a treasure trove of biz resources you’ll wish you’d found sooner. I’m living my dream job—one I built from scratch—and I’m here to help you build yours too!

I’m Elizabeth – web designer, business educator, podcast host, mom to 3 kids, and devoted Jesus-follower.

Time for an intro...

Thanks for reading!

Subscribe on Spotify

Subscribe on Apple

Your relatable, always helpful and to the point podcast for women business owners 

Get more when you subscribe to