Want to know what makes an offer actually SELL? Today Candice Coppola is breaking down how she increased her launch revenue by 1885.28%, making $41,688 in 14-days. Yep, that growth is almost a 2000% increase while selling the same thing as before. But, to see that shift, Candice made changes her launch strategies with the way she marketed the offer and her mindset around selling.
Candice gets really REAL about what shifts she made to see this growth. I appreciate her extreme openness, and I think you will as well! Whether you’re just dreaming of launching something for the first time or you’re on your tenth launch, Candice’s advice will help you see results.
We also talk about Candice’s journey building up her wedding planning business to a multiple six-figure company, and then selling it in 2019. If you’ve ever wondered HOW you create a business that’s “sell-able”, Candice speaks to that here. After selling her business, she transitioned into coaching and mentoring wedding professionals full-time, and that’s where this offer we’re talking about today comes into play!
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Ready to see what contributed to Candice’s success? She tells us 5 things she did that made all of the difference for her launch! Check out what they are:
1. Changed The Offer.
Candice tells us that it’s so important to listen to your clients and revamp your offer to serve them and give them what they are asking for. Too often, we get stuck in what we think people want rather than listening to what they are telling us and fine-tuning our offers to serve them better.
More practically speaking, as one of her launch strategies, Candice upped the price of her offer by 113%. The content is well worth it and she wanted people to feel the value and not back out after a few months. In addition to upping the price, she took away the “cancel anytime” feature of her offer and made people sign a 12-month contract. This too helps people take the offer seriously and commit.
Candice also changed the name of her offer from “membership” to “mastermind” since that is really what she was offering the whole time. Calling your offer what it really is can help your ideal clients understand it easier and quicker.
Listen to the full episode to hear Candice talk about 2 other changes she made to her offer for this wildly successful launch!
2. Thinned Out Offer.
Candice says she used to operate from the belief that she had to show everything about what her offer includes and does for people on her sales pages. She learned very quickly that less is more–and as Donald Miller says, “When you confuse, you lose.”
So this go around, she removed a lot of copy detailing information about her offer and focused on just 3 key pillars of her mastermind. The beauty of adding this idea to her launch strategies was that when people joined, they still got all the things that were originally described in detail on the sales page. Now they just came as a surprise! Under promising and over delivering is a great way to increase your client experience and keep people coming back.
3. Emailed Her List.
So many people get stuck on emailing their list because of insecurities, fear, or some other reason. Candice says that she released her email list insecurities and decided to just start talking to people, without apologizing. She let go of feeling like she was bothering people by emailing them and decided that she didn’t care if they thought she was annoying or if they decided to unsubscribe from her list.
As a result of using this as one of her launch strategies and going all-in on sending the emails, people bought! She was also able to repurpose some of that email content for Instagram. Remember, most people don’t see everything you post even though you might feel like they do.
Most people are not early adopters and they need multiple touchpoints and to be wined and dined before they give themselves permission to apply or purchase your offer. Candice says that you have to move that “know, like, and trust” factor and a great way to do that is serving them on more than one platform. Remember that It’s your job to let people know that a solution exists to their problems and you are offering that solution.
4. Asked For Detailed Testimonials.
Candice talks to us about getting over feeling weird when you ask someone to share more about how what you do helped them. Social proof is everything! You might be able to sell without testimonials, but they can serve as a mirror for what is possible for future customers who are looking for the same results.
Listen to the full episode to hear Candice tell us exactly how she got detailed testimonials from women who had been in her mastermind for some time already and what the results looked like.
She was blown away by some of the things people said and it reminded her that what she was doing was working! Not only that, but it was so good for those women to write about the results they were seeing because it helped them see the value and growth.
5. Launched for Longer.
If you have ever launched anything, you know that it can be really exhausting and take so much energy. One of the launch strategies Candice changed for this particular launch, was the length of time she launched. She didn’t set a deadline date but instead just went with it and followed her intuition. She noticed over the years that deadline heavy language doesn’t work as well with people in her industry and this way kept her less overwhelmed, less stressed, and made more money.
Since she changed the offer to require interested people to apply, the process was naturally longer anyway because of doing calls and screening people. Candice used Honeybook and Calendly to automate this process and was able to make it seamless and easy for herself and her potential clients.
Candice leaves us with her advice on launch strategies saying, “The best way to launch is to launch.” You will learn by doing and you will learn from your own offer. It is important to know your audience, be okay with success taking time, and listen, evolve, and shift where it’s necessary. These things will help you grow your business!
Meet Candice!
She’s the former owner of an event planning company, twice published author, podcast host, and an amazing mentor to business owners worldwide. She’s been a mentor to wedding pros for over 8 years, mostly while she was growing her renowned wedding planning & design company. Since selling her business in 2019, she’s specialized in helping wedding professionals grow their business with purpose. She’s on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.
Links Mentioned
Shop Elizabeth’s Website Templates
Connect with Elizabeth on Instagram
Connect with Candice on Instagram
Listen to Elizabeth’s episode on the Power in Purpose Podcast with Candice Coppola
Episode 20: Is It Ok To Edit My Client’s Testimonials? The Answer Might Surprise You!
Episode 22: Top Strategies To Effectively Use Testimonials On Your Website And Marketing
September 29, 2020
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