261 episodes

Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the way), and I'm married to my high school sweetheart. I design and sell Showit website templates over at elizabethmccravy.com. I teach fellow brand and website designers how to build an in-demand business in my course and coaching program, Booked Out Designer. And, I've been a podcaster/content creator for years now. I also do real estate investing and my husband and I own 5 long-term rental properties! I believe in working smarter, building wealth through scalable income, and building your business around your LIFE... not your life around your business. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! And you’ll find expert guest interviews and lifestyle-related episodes too. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, brand and website design, podcasting, faith, motherhood, productivity, systems, growing a team, business strategy, and so much more! It’s time for you to build a breakthrough brand!

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Pass Elizabeth McCravy

    • Business
    • 5.0 • 289 Ratings

Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the way), and I'm married to my high school sweetheart. I design and sell Showit website templates over at elizabethmccravy.com. I teach fellow brand and website designers how to build an in-demand business in my course and coaching program, Booked Out Designer. And, I've been a podcaster/content creator for years now. I also do real estate investing and my husband and I own 5 long-term rental properties! I believe in working smarter, building wealth through scalable income, and building your business around your LIFE... not your life around your business. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! And you’ll find expert guest interviews and lifestyle-related episodes too. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, brand and website design, podcasting, faith, motherhood, productivity, systems, growing a team, business strategy, and so much more! It’s time for you to build a breakthrough brand!

    263: Podcast Equipment Guide: The 5 Pieces of Equipment You Need + How to Start Your Podcast for $90!

    263: Podcast Equipment Guide: The 5 Pieces of Equipment You Need + How to Start Your Podcast for $90!

    I've been producing The Breakthrough Brand podcast for over 5 years now, and let me tell you, it's become one of my absolute favorite parts of my business! Funny enough, I  was re-listening to an old podcast episode to prepare myself for a speaking engagement earlier this week (at the time of recording), and I literally talked about how much JOY podcasting was bringing me 20 episodes in. Now 260 episodes later? That’s STILL true for me. 


    If you're even remotely considering starting a podcast this year, I cannot recommend it enough! But something that often hangs people up when starting a podcast is: what do I really need? What equipment should I buy? 


    Then you hear about things like audio equalizers, mixers, audio interfaces, headphone amplifiers, acoustic treatments, and cables, and it becomes harder and harder to figure out what you need. But here’s the truth: I do not use fancy equipment! So if you want someone to just TELL YOU what to use (instead of sharing all about the  1,000+ options there are out there), then this is the episode for you! 


    Links Mentioned:
    - Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record 
    - Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb 
    - Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/ 
    - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod 
    - Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook 
    - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ 
    Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

    • 24 min
    262: 7 Powerful Thoughts/Affirmations for Working Moms

    262: 7 Powerful Thoughts/Affirmations for Working Moms

    Hey moms, this episode is for you. It can be a lot to be juggling work, motherhood, no matter how many kids you have, how old they are, what type of work you do, how much childcare you have or don't have, it doesn't matter. I often have moments now as a mom (which I've been a mom for about two and a half years now) where I'm genuinely like, “what was I doing before being a mom? Why did I feel so busy?” Because things are so much busier now.
    In this episode, I'm going to share with you seven thoughts, or seven affirmations for working moms (whatever you prefer to think of them as!). My hope is that these are thoughts that you can tell yourself throughout your day, throughout all the moments of motherhood and work and that they will encourage you and be a good mindset shift from what you might naturally be thinking during those busy moments. Enjoy!


    Links Mentioned:
    Read the full shownotes: https://elizabethmccravy.com/262 Shop our Showit Website Templates: https://elizabethmccravy.com/shop  Join me inside Booked Out Designer: https://elizabethmccravy.com/bod  Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb  Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

    • 15 min
    261: Strategies And Trends For Creating (And Selling) Successful Online Courses In 2024 With Mara Kucirek

    261: Strategies And Trends For Creating (And Selling) Successful Online Courses In 2024 With Mara Kucirek

    Whether you're a brand new course creator or you've had lots of success in selling online courses already, this episode is for you. Mara really knows all the things about creating quality courses that give your students wins and help you ultimately grow your business. I learned a lot from this interview (as someone who's made courses already and has had success with online courses). So let me just say, that regardless of where you are in the “courses" stage of your business, you'll get a lot from this conversation as well. 
    We talk about things like:
    Are courses oversaturated? Are there too many? Is there room for yours? Online course trends for 2024How to help people actually finish your course Launch strategies for online coursesEvergreen selling versus live launching (and which one is right for you!)How to turn around a failed launchRefund policies for online coursesCommon mistakes people make when selling their coursesAnd so much more! We really do just do a true deep dive into everything online courses in 2024. So again, you are going to love this one again, I certainly did.

    Ready to create a better course (or get better at selling your course)? Mara is generously giving away a free strategy call to one of our listeners! Head to Instagram to enter to win now!

    Links Mentioned:

    - Get the full show notes: https://elizabethmccravy.com/261
    - Watch the Episode on YouTube: https://youtu.be/jRh7Ot-6Q0E
    - Get 50% Off Flodesk: https://elizabethmccravy.com/flodesk
    - Check out Thrivecart: https://elizabethmccravy.com/thrivecart
    - Get a Free Trial of Kajabi: https://elizabethmccravy.com/kajabi
    - Sign up for ConvertKit: https://elizabethmccravy.com/convertkit
    - Check Out Podcast Success Blueprint: https://elizabethmccravy.com/psb
    - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    - Listen to the Create a Better Course Podcast with Mara: https://marakucirek.com/podcast
    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    - Connect with Mara on Instagram: https://instagram.com/marakucirek
    - Check Out Mara’s Website: https://marakucirek.com/
    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    - Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz
    Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

    • 1 hr 2 min
    260: 14 Things That Make Growing Your Business MUCH Harder (Your New "To Quit" List)

    260: 14 Things That Make Growing Your Business MUCH Harder (Your New "To Quit" List)

    Whether you're in the early days and months of your business, or you've been at it a while, we all unfortunately do things that make business harder than it has to be. These are things that both new and established business owners all do, and today, we are adding them to your “To Quit” list, because they're taking up your time, energy, and ultimately making growth slower.
    Today, I’m sharing 14 things as a business owner that are making your business harder that you may not even realize you're doing. The week this episode airs, I am celebrating eight years of running my business. These are some of the MANY things that I have had to consciously quit in those eight years (and some honestly that I still struggle with quitting even today!). So anyway, this is going to be a great (and FUN!) episode!


    Links Mentioned:


    Read the full shownotes: https://elizabethmccravy.com/260 


    Shop our Showit Website Templates: https://elizabethmccravy.com/shop  


    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod  


    Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb  


    Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook 


    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy 


    Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

    • 32 min
    259: 4 Ways to be BOLDER in Your Faith as a Christian Business Owner (Part Two)

    259: 4 Ways to be BOLDER in Your Faith as a Christian Business Owner (Part Two)

    This is PART TWO of last week's episode, with 4 more ways to be bolder in your faith as a Christian business owner! 
    If you feel like your faith is a secret because you don’t know if it’s ok to share it as a business owner, you’re worried you’ll alienate clients/customers who disagree with you, or maybe you feel God calling you to share but you’re like “what does that practically look like when I’m a photographer? Or a designer? Or a copywriter? Or bookkeeper?” Don’t worry - that’s what we are talking about today.
    If you missed last week’s episode, go back and listen because they go together! I shared four ways to bring your faith into your business there, and I am sharing four MORE ways today (that are completely different from last week).


    Links Mentioned:
    Read the full shownotes: https://elizabethmccravy.com/259Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravyBecome a Booked Out Designer: https://elizabethmccravy.com/booked-out-designerShop Showit Website Templates (Use Code BBPODCAST for 10% off): https://elizabethmccravy.com/shopJoin my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebookTake the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

    • 19 min
    258: 4 Ways to Bring God into Your Business as a Christian Business Owner

    258: 4 Ways to Bring God into Your Business as a Christian Business Owner

    Today’s episode is inspired by a question I got over and over again in my audience survey last year because a lot of you guys are like me. You are a personal brand business or other type of business but you are not a ministry, and what you do may have literally nothing to do with your faith on paper, but you ARE a Christian business owner and your faith is an important part of who you are and how you show up in the world. It also informs the decisions you make in your business, both the big ones and the small ones. 
    But maybe you feel like your faith is a secret because you don't know if it's okay to share it as a business owner and you're worried you'll alienate clients or customers who disagree with you. OR - maybe you're feeling like God is calling you to share about your faith, but you're not sure what that looks like when you’re a photographer or a designer (for example!). 
    So in this episode, I'm sharing four ways to bring your faith in Christ into your everyday work life as a business owner. And stay tuned - we are also doing a part two of this next week where I'm sharing four more ways. Let’s get into it!

    Links Mentioned:
    Read the full shownotes: https://elizabethmccravy.com/258Tune Into Episode 42 with Jena Viviano about Sharing Your Faith as a Business Owner: https://elizabethmccravy.com/42Tune Into Episode 236 with Brooke Jefferson on How We Can Share Boldly in Our Faith: https://elizabethmccravy.com/236Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravyBecome a Booked Out Designer: https://elizabethmccravy.com/booked-out-designerShop Showit Website Templates (Use Code BBPODCAST for 10% off): https://elizabethmccravy.com/shopJoin my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook



    Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!  

    • 21 min

Customer Reviews

5.0 out of 5
289 Ratings

289 Ratings

elosi137 ,

My go-to business podcast!

Elizabeth is so motivational and knowledgeable! Not only does she provide some amazing insight, but I love that she’s also a work-from-home mom and Christian entrepreneur. As someone who’s pivoting to the online business space from wedding photography, it’s been so refreshing to hear her take on business as a fellow creative. Listening to her is like hanging with a friend, having casual conversations about working toward our dreams together.

Drea 111 ,

real conversations and valuable insights

Love the real conversations and valuable insights for building a brand online. Elizabeth shares such great takeaways and tips. Loved the conversation around identity and social media marketing in the episode with Shanna.

Ann Koppuzha ,

Helpful bite sized tips!

I always recommend the breakthrough brand podcast. Elizabeth offers great tactical advice in bite sized nuggets that I can implement right away. So helpful!

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